Please join us for the virtual book launch for Donor CARE on Wednesday, March 18th!
You can purchase your copy (or copies!) on Amazon right now: Donor Care: How to Keep Donors Coming Back after the First Gift.
John Haydon was one of the most sought-after digital marketing experts for nonprofits and charities.
For over 10 years, he helped thousands of nonprofits realize their best marketing and fundraising results through speaking, training, and consulting.I
In the last few months of this life, John Haydon, author, teacher, trainer, and speaker, completed his legacy book Donor CARE: How to Keep Donors Coming Back After the First Gift.
John’s book teaches us how to use marketing and effective communications to build donor loyalty after the first gift.
The research is conclusive. When your nonprofit connects with its donors at a deeper, more emotional level – when it shows CARE – all of your fundraising metrics improve.
Your donor retention, average gift size, and lifetime value will all reach new heights.
If you follow John Haydon’s clear and concise “CARE framework” for donor communications, you’ll attract additional support from existing donors and see your retention rates improve significantly.
To celebrate the release of John’s book, book publishers and all around rock stars Bold and Bright Media has assembled an amazing list of speakers who will share their wisdom — and John’s — with you on Facebook Live on Wednesday.
Follow the official Facebook Event page to see the full tribute. We’ll get started at 11 am Eastern! I’ll be on at noon. Join us!