How to Build a Brand Ambassador Program with Nick Lynch

How to Build a Brand Ambassador Program with Nick Lynch

Julia Claire Campbell Marketing, Nonprofits, Podcast, Social Media

This episode is sponsored by my friends at Keela, a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.

Keela is hosting a webinar, led by me, on June 6 – How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.

Hi Julia,

Successful nonprofit brand ambassador programs involve so much more than telling people to post your stuff on social media.

Today’s Nonprofit Nation episode answers these burning questions:

☑️ How to get started building a brand ambassador program at your nonprofit

☑️ How to work effectively with influencers

☑️ How to measure success

☑️ How even small nonprofits can build these kinds of relationships.

My guest this week is Nick Lynch. From his own personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick became passionate about nonprofit organizations and has spent his professional career building solutions for brands to better identify and target their audiences online.

When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. He created, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond.

🎧 Listen here on any device, or download the episode where you like to get your podcasts. 🎧

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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

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