Reaching Your Audience Online Is About To Get Even Harder with Elyse Wallnutt

Data Privacy Means Reaching Your Audience Online Is About To Get Even Harder with Elyse Wallnutt

Julia Claire Campbell Events, Fundraising, Nonprofits, Podcast

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here  to be notified when the report is released and receive your copy!

Marketing has never been more challenging than it is now: As technology has matured, so have the layers between you and your audience become murkier. Your outreach is likely dependent on third parties in ways you may not realize.

Economic forecasts and audience demand for privacy seem daunting. And though innovation is desperately needed, it never feels like the right time to ask for more investment dollars.

Data privacy has become such a concern for consumers that they’re demanding more control. Because of this, tech giants and regulatory bodies are making huge shifts in audience targeting capabilities – you’re likely already seeing the impact.

In this episode, data privacy expert Elyse Wallnutt will share how your consumer demand for privacy is impacting nonprofit acquisition and how to pivot your digital strategy to focus on data autonomy and audience trust.

About Elysse

Elyse Wallnutt is a senior marketing and tech leader with 16+ years of experience driving results at the intersection of revenue, advocacy, brand, and policy objectives.

She delivered $39M+ in net new revenue for organizations over the past five years. She built the digital activation campaign for the clean future plan that powered the majority of President Biden’s Inflation Reduction Act. And she has grown acquisition programs to more than 9x their former size.

She launched Agility Lab Consulting in 2022 to support business leaders in reaching their audiences through smart strategies that stay ahead of shifts in technology, algorithms, consumer interest, and rising demand for privacy.

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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

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