This is often the hardest part of social media management and planning for nonprofits – identifying a target audience.

I know, I know (trust me) – your nonprofit has 10+ different audiences that you need to communicate with on a regular basis. This is normal.

But, in order to get traction on social media, identifying a focal point—a target audience—is critical for you to define where you spend your time on social media, how often you will post, and what you will post about.

If you don’t know who you are talking to, how will you know what to say and how to say it?

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