Get more out of your efforts in online fundraising, digital marketing and social media.
Social media is an increasingly powerful fundraising tool, considering that 55% of people who engage with nonprofits on social media end up taking some sort of action. Your nonprofit may already use social media to spread awareness of its cause or share its work—but did you know that you could also use these platforms to acquire donors and cultivate strong …
If your nonprofit has been running the same fundraisers on repeat, you might notice a lull in results. To acquire new donors, your nonprofit must monitor and adapt to new fundraising trends. By doing so, you can stand out and ensure your fundraisers continually excite your current supporters and bring in ones. For instance, peer-to-peer campaigns have extensive room for …
Donor retention is more than just a fundraising metric—it’s the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. In this episode, we sit down with Wendy Mercurio, Market Researcher at Bloomerang, to discuss the findings from their latest report, Mission Retainable: Research-Backed Strategies to Inspire Donor Loyalty. We explore: Why donors give but don’t always stay The biggest challenges in …
Hi everyone, thanks for joining me for my session at the Community Boost: EVOLVE Marketing Summit! Here are the slides: https://www.slideshare.net/slideshow/the-minimalist-marketer-how-nonprofits-can-do-more-with-less-slides-julia-pdf/276359626 Click here for 📌 The One-Page Minimalist Marketing Plan Subscribe to my list to get even more free resources!
Your nonprofit’s membership program provides a sustainable revenue stream that you can rely on year-round. With the right benefits and marketing strategies in place, you can cultivate a tight-knit community of familiar faces who will be the first to sign up for your events, participate in your fundraising initiatives, and speak out on behalf of your cause. But, if you’re …
Volunteers are some of your nonprofit’s most valuable supporters, dedicating their time and talents to further your mission. They also represent a prime group of potential donors. Since they already believe deeply in your cause and have positively responded to recruitment efforts, volunteers are naturally predisposed to support your organization financially—if you approach them correctly. The key is to build …
As we enter a new year, your nonprofit is likely in the thick of goal-setting for fundraising, marketing, and more. However, achieving goals like increasing your capacity or improving team effectiveness is only possible with talented employees—and the best way to source the most ideal additions to your team is through recruitment. Yet, many nonprofits struggle in this area—according to …
Social Media for Social Good Academy opens next week – will you be there? I’ve gotten a few questions as to who should take this course. It’s for the nonprofit person or social change agent responsible for social media – for the posting, for the creating of content, for the strategy, for keeping ALL the balls in the air. If you struggle …
Most nonprofits know how to capitalize on periods of elevated giving throughout the year, such as cause months, Giving Tuesday, and the year-end season. However, with so much fundraising focusing on maximizing these opportunities, it’s easy to overlook strategies to boost daily donations. When nonprofits want to grow their capacity or take on large projects, they need consistent, reliable revenue. …