Get more out of your efforts in online fundraising, digital marketing and social media.
The landscape of social media changes so rapidly, it’s hard to keep up. Social media giant Facebook has unveiled a slew of changes in recent weeks. In order to maximize engagement on your Facebook page and use it to the best of your ability, it is important to stay on top of the changes. Here are 5 new features of …
Today I was thrilled to be interviewed on the Uncommon Giving radio show on BlogTalkRadio, and I wanted to share the link with you if you missed it – click here or listen below. Listen to internet radio with Uncommon Giving on BlogTalkRadio Topics covered include: Using social good to heal from tragedy, including the Sandy Hook shootings and the Boston Marathon …
When I speak with nonprofits about their biggest fear in using social media, most say to me that they are scared of negative feedback. Many nonprofits seem to think that all the wack jobs, former staff members and disgruntled clients will come out of the woodwork and vent on their Facebook Walls, tweet bad things about them and write nasty …
Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …
Talk about burnout… I didn’t even have time to write a great blog post for today! So, to announce my vacation next week (YES!!!) I thought I would share with you one of my all-time favorite posts by the incredible Heather Mansfield of Nonprofit Tech 2.0: A Social Media Guide for Nonprofits. You should subscribe to her email newsletters and …
Yesterday I read a story in The Daily Dot that got me thinking. Is Facebook becoming irrelevant for marketers? I’ve determined that the answer is, thankfully, No. The article (which I recommend reading) builds upon several stories and research done by The Daily Dot on what it calls “content spam”: “Maybe you’ve seen their names ooze into your newsfeed? Teen Swag, Stylish …
If your nonprofit doesn’t know about Pinterest, it’s about time it caught up. In terms of adult U.S. Internet users, Pinterest has almost caught up with Twitter! Nonprofits are actively using Pinterest to connect with new donors, raise money and accomplish their missions. There are several characteristics that separate awesome nonprofit pins from the mediocre. Awesome nonprofit pins: Are visually …
There is no doubt that visuals are driving social media communications. According to a great new infographic created by M Booth and Simply Measured, visual marketing tactics are energizing company interactions and engagement with customers on social media: On Facebook, videos are shared 12X more than links and text posts combined. On Facebook, photos are liked 2X more than text updates. 42% of all Tumblr …
I often field this question in my discussions with nonprofits. “Julia,” they ask. “You are always writing about new social networking tools. Does my nonprofit really need to be active on so many different sites?” Usually, in the middle of asking the question the color drains from their face and they become noticeably agitated and anxious. Nonprofit professionals are always suspicious of …