If you know me then you know I am a huge fan of the marketing wisdom of Seth Godin. He wrote a blog post on Monday that really resonated with me: The certain shortcut The shortcut that’s sure to work, every time: Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won’t …
10 Quick Tips to Make the Most of Your Facebook Page [Infographic]
BT Marketing Solutions created a great, easy to use infographic on Facebook business pages. Many nonprofits have a business page on Facebook, but oftentimes do not know how to use it effectively. Print out this handy infographic and keep it at your desk. In this post I will elaborate on the 10 ways to make the most of your Facebook …
In Defense of Social Media Slacktivism
The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much–maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an online petition and tweeting a link to a charity’s website. Cynicism Exhibit A: Brian Moylan wrote a provocatively titled post calling everyone who posted the red …
5 Simple Ways to Use Email to Get More Facebook Fans
Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ROI (return on investment) for nonprofit fundraising and marketing efforts. When combined with social media, the ROI of email marketing skyrockets. Any time your organization communicates with stakeholders and the community …
5 Ways You Can Expand Your Blog’s Reach Starting Today
OK. We need to have a serious sit down discussion about your blog. (NOTE: If you have a wonderful, perfect blog with thousands of regular readers, then this post is not for you.) Your blog can use some improvement. Sorry to say it, but it can. I’m here to tell you why. Disclaimer! I am certainly not the be all, …
How to Get More Engagement On Your Facebook Page
Many brands and organizations have a big problem on Facebook – getting engagement on their posts. Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number of posts on the Page. Engagement measures real time reactions …
How to Help and to Heal after the Boston Marathon Bombings
Monday’s horrific events have shaken all of us. We all have stories of running the Boston Marathon or going to cheer a friend or loved one on as they completed (or attempted to complete) the rigorous, demanding 26.2 mile course. Going into the city on Patriot’s Day is a rite of passage, an institution in Boston – whether you are …
The good outnumber you. And we always will.
I can’t put my thoughts into words right now, but I wanted to share with you these words from Patton Oswalt’s Facebook page. They say everything that I want to say. Boston. Fucking horrible. I remember, when 9/11 went down, my reaction was, “Well, I’ve had it with humanity.” But I was wrong. I don’t know what’s going to be …
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions [PRESENTATION]
Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions Sponsored by SAYmedia at the Salem YMCA Presented by Julia C. Campbell Are you thinking about …