Get more out of your efforts in online fundraising, digital marketing and social media.
Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings. You frequently post inspirational quotes, cute …
Each year nonprofit software provider Blackbaud Inc. analyzes $8 billion worth of U.S. charitable gifts to 3,000 nonprofits and releases their Charitable and Online Giving Index. This tool is very helpful for nonprofits to identify trends in the sector, as well as compare their progress to other organizations based on size, revenue and area of focus. In the 2012 Index, …
This is my submission for the Nonprofit Blog Carnival under this month’s theme and deadline: Your Big Dream for 2013 My big dream for nonprofits in 2013 can be summed up in one word – collaboration. Now I know what you’re thinking. Yawn, snore. Collaboration is an over-used buzzword thrown around often by donors and funders that have no idea of what …
When I was looking for a pediatric dentist, I turned to Facebook. I didn’t Google “Pediatric Dentist Beverly”. I didn’t use the business Yellow Pages (which I depressingly still get delivered to my door, in an obscene amount of plastic wrap, all of which goes directly into the recycle bin.) I turned to the network I have built on Facebook. …
“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!” “We do such great work! Why don’t we have more followers?” “We’ve been on Facebook for a year but our audience has hardly grown. How can we grow our online community?” Do any of these problems sound familiar …
Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can be intimidating. So what can you do on a smaller …
Yes, I know – if you are a fundraiser, you are most certainly burned out by the first of the year. You may have been planning on coasting through January, letting the (hopefully) successful fundraising strategies of 2012 hold you up until at least February. It might seem counter-intuitive to ask for donations after the busy holiday season and end-of-the-year …
2012 was quite a year – I kept building my business, I spoke at and attended numerous networking and professional development events, I met incredible people and I got involved in some fantastic new projects. What’s in store for 2013? I can only imagine bigger and even better things! I had such a busy December that I didn’t get to make a …
As a parent who works with many nonprofit organizations, both as a consultant and as a volunteer, I often wonder how to communicate what I do to my young daughter. Some mothers are doctors, teachers, stay-at-home moms, retailers, police. How to explain what I do to a three-year-old when often the adults I encounter don’t get it? Teaching my daughter …