If you are on LinkedIn (and if you’re not, you should be), you should be actively participating in LinkedIn Groups. LinkedIn Groups give your overall LI experience more mileage – it’s really the meat on the LinkedIn bones. Some Groups are open to the public, some are closed, some have strict rules and some are “anything goes”. No matter the …
102 Things to Pin on Pinterest
By now I’m sure you have heard of Pinterest, the fastest growing social media site and the hottest thing since, well, Facebook and Twitter! In February 2012, comScore reported that the site had passed 10 million monthly unique users faster than any standalone site ever. The beauty of Pinterest is that you can leave your comfort zone, think outside the marketing pitch …
3 ways to make a fabulous first impression on Facebook
“You only get one chance to make a first impression.” Ever heard that before? I’m sure you have. I thought everyone was familiar with that important maxim. That’s why I am constantly surprised and dismayed by the number of Facebook Pages out there making terrible first impressions! If you manage a Facebook Page or want to create one, here are …
How to use your email newsletter to lose friends and annoy people
Whether you believe that “Inbox Zero” is a fantasy or an achievable goal, there is no doubt that our email inboxes have become increasingly competitive places. Survival of the fittest certainly applies when it comes to what emails get read, which get archived and which get (gulp!) permanently deleted. So how do you ensure that your email newsletters and e-blasts …
10 tips to excel at social media (without losing your mind)
I am frequently asked how I keep track of all my social media profiles and manage to have time to do anything else. (Short answer: I barely have time to do anything else.) Nonprofit staff and business owners often cite the sheer number of social networking sites and the seemingly-overwhelming amount of time required to keep up. But they don’t …
Announcing – My Nonprofit Marketing Course
I am excited to announce that I will be teaching a course for nonprofit organizations this fall at North Shore Community College! Course Description: There are currently over 1.5 million nonprofit organizations in the United States, according to the National Center for Charitable Statistics. The majority of them are solving problems, saving lives and creating social good every single day. …
#1 Facebook myth that you may believe
Have you seen this post on Facebook recently? “Due to Facebook’s new ‘pay to promote posts’ policy, only about 10% of people that ‘like’ a fan page will see the status updates. In order to see our posts and notifications just click/hover over the ‘Liked’ button (beneath the cover photo, to the right) and activate the ‘show in news feed’ …
10 ways to use networking events to build your nonprofit’s online community
NOTE: These tips can also be used for business owners, entrepreneurs, job hunters and anyone looking to network for any reason. Be creative and adapt them for your own use. Make sure to let me know how it goes! Nonprofits always seem to be invited to “tabling” events. You know the kind – a community health fair/school fair/resource event where …
How to get more Likes, Comments and Shares on Facebook [INFOGRAPHIC]
Want to get more engagement (Likes, shares, comments) on your Facebook page? I thought so. Then you need to check out this great, easy-to-read infographic containing helpful information compiled by Dan Zarrella of HubSpot. Zarrella, a “Social Media Scientist” and online influencer, compiled information from 1.3 million posts from the “top 10,000 pages” on Facebook, in order to find out …