10 ways to use networking events to build your nonprofit’s online community

Julia Claire Campbell Marketing, Nonprofits, Social Media 7 Comments

NOTE: These tips can also be used for business owners, entrepreneurs, job hunters and anyone looking to network for any reason. Be creative and adapt them for your own use. Make sure to let me know how it goes! Nonprofits always seem to be invited to “tabling” events. You know the kind – a community health fair/school fair/resource event where …

How to get more Likes, Comments and Shares on Facebook [INFOGRAPHIC]

Julia Claire Campbell Facebook, Social Media 3 Comments

Want to get more engagement (Likes, shares, comments) on your Facebook page? I thought so. Then you need to check out this great, easy-to-read infographic containing helpful information compiled by Dan Zarrella of HubSpot. Zarrella, a “Social Media Scientist” and online influencer, compiled information from 1.3 million posts from the “top 10,000 pages” on Facebook, in order to find out …

5 Ways to Tackle Your Nonprofit’s Fear of Social Media

Julia Claire Campbell Nonprofits, Privacy, Social Media, Strategy 2 Comments

Starting a social media campaign can be a scary proposition for most nonprofits. Horror stories abound – staff members going “rogue” and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn Groups. With all the fear mongering and bad news being reported on the incorrect use of social media and online tools, it is …

Social Throwdown: Social Media Tips In A Hurry [PRESENTATION]

Julia Claire Campbell Marketing, ROI, Social Media, Speaking, Strategy Leave a Comment

Welcome North By North Shore participants! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Social Media Tips – Social Throwdown – presentation to North By North Shore Articles: 9 Ways to Measure Your Brand’s Social Media Health …

How Nonprofits Can Harness the Power of Social Media [PRESENTATION]

Julia Claire Campbell Marketing, Nonprofits, ROI, Social Media, Speaking, Strategy Leave a Comment

Welcome members of the People’s United Bank Nonprofit Consortium! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Articles: 22 High-Impact, Low Cost Social Media Opportunities for Nonprofits Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship Nonprofits …

6 Brand New Facebook Page Changes You May Have Missed

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 4 Comments

Facebook has certainly been busy these last few weeks! Along with the much-maligned IPO (did you buy it?) and Zuckerberg’s marriage, the indomitable social media company quietly rolled out several important changes to Facebook Pages. If you blinked, you may have missed them. But hey, that’s what I’m here for! Let’s get started. 6 Important Facebook Page Changes You May …

It’s not all about the Likes.

Julia Claire Campbell Social Media, Strategy 6 Comments

How can we get more Likes, Followers, Fans, Connections, Circles? Lately it seems that is all anyone cares about. Get those numbers up! “If we get 1500 Twitter followers/500 Facebook fans/674 LinkedIn connections, things will be better! THEN we can rest easy!” Numbers People are consumed by the “numbers game” on social media and ignore all else. I understand why …

Announcement for all Mass. nonprofits!

Julia Claire Campbell Nonprofits Leave a Comment

 I wanted to take this opportunity to let all the nonprofits that I work with know about the Giving Common Challenge! If you do not work for a charity, please forward to your favorite Massachusetts nonprofit organization so they can participate! Good luck!  Announcing the Giving Common Challenge– October 10th, 2012 $150K in 36 hours in Challenge Grants  To be …