How to create a kick-ass Facebook Cover photo

Julia Claire Campbell Facebook, Social Media 4 Comments

Facebook launched the Timeline layout for profiles in December, with the promise that the Timeline format will eventually be mandatory for Profiles across the board. Upon hearing this announcement, some people cried, some people screamed, but many individuals took advantage of the new Facebook “real estate” to get pretty darn creative. Here are three of my favorite individual Profile Cover …

Around the social web in just 60 seconds

Julia Claire Campbell Facebook, Social Media Leave a Comment

Social Jumpstart, a social media marketing firm based in San Francisco, created an awe-inspiring infographic detailing what happens in 60 seconds on the social web. This is a perfect piece of research to show any Social Media Skeptics in your life, or your boss when she says “Isn’t that all a waste of time?” Wrap your brain around these statistics: Every minute …

8 reasons why promoting your business through a Profile instead of a Page is a cardinal Facebook sin

Julia Claire Campbell Facebook, Social Media Leave a Comment

First off, an important clarification. Facebook Business Pages are used for businesses and organizations. Pages have numerous advantages over Profiles for business use. Pages cannot be set to private (because really, what would be the point?), but Administrators can monitor and control posts to the Wall. Facebook Profiles are used by individuals, and a user can change the privacy settings …

What have you done for me lately?

Julia Claire Campbell Social Media Leave a Comment

People use social media to add value to their life – personally and professionally. There are not many hard and fast lines dividing these two in social media, especially on the more “casual” networks like Facebook and Pinterest. Your customers are constantly looking for the next big thing that can add value to their life. If you are boring, stale …

Are you authentic?

Julia Claire Campbell Social Media 2 Comments

Let’s face it. Businesses and organizations get on social media with one primary goal in mind – SELL. You want to create quality leads, get higher conversions, increase sales. If you work for a nonprofit organization, this goal becomes a version of sell – reach potential donors and get them to donate (time, money, resources). The point is – you …