An example of using email marketing to get more Facebook Likes

An example of using email marketing to get more Facebook Likes

Julia Claire Campbell Email, Facebook, Marketing, Social Media 2 Comments

Email marketing is a necessary tool in any effective marketing toolkit. When used correctly, business and nonprofit professionals can use their email lists to grow their social media communities. Here is a good example of a simple way to do it. Crown Trophy, a small business in Peabody, Massachusetts, created a Facebook page, and wanted to let their customers know …

How to use your email newsletter to lose friends and annoy people

How to use your email newsletter to lose friends and annoy people

Julia Claire Campbell Email, Marketing, Nonprofits Leave a Comment

Whether you believe that “Inbox Zero” is a fantasy or an achievable goal, there is no doubt that our email inboxes have become increasingly competitive places. Survival of the fittest certainly applies when it comes to what emails get read, which get archived and which get (gulp!) permanently deleted. So how do you ensure that your email newsletters and e-blasts …