Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In-person events are a great way to energize supporters and connect directly with donors and volunteers. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. Simply sending out snail mail letters doesn’t cut it …
What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits
I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. From Boston Mayor Marty Walsh to Scott Brown to Wally the Green Monster (Red Sox mascot), …
Social Media Updates: What’s Hot & What’s Not
My presentation “Social Media Update: What’s Hot and What’s Not“ is going live! Watch Now! Did you know that: 72% of online adults use social networking sites; 27% of online time is now spent on social networking; 6 out of 10 internet users ages 50-64 are on social networks; 43% of those 65 and older are using social networks! (Source: …
How does your nonprofit use storytelling?
This morning I am presenting with HandsOn Tech Boston on the topic of Nonprofit Storytelling in a Digital World. This presentation involves many examples from the field and a lot of research. I hope that you find it helpful! I want to hear from you – How does your nonprofit use storytelling? If you don’t use it, are you planning …
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One
On November 5, I will be presenting a FREE webinar with Nonprofit Webinars (a service of 4Good). I hope you can join me! The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. Webinar Description: Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging …
What I learned about social media from a sword swallower, a YouTube sensation and a multi-millionaire
The fantastic Agents of Change Digital Marketing Conference was last week, and I needed a full seven days to process all that I learned in order to impart this wisdom on to you. Here are my top 8 takeaways from AOC2013. Please add yours in the comments section. 1) Always, and I mean always, open your conference with a sword …
10 Best Takeaways from the Social Media for Nonprofits Conference
Yesterday I attended the Social Media for Nonprofits Conference in Boston (well, Cambridge) and I wasn’t disappointed. This year’s line-up of speakers and variety of content was packed with experts and helpful topics. If you missed it, make sure to sign up at the Social Media for Nonprofits website to get updates on upcoming events. (All the presentations I reference below can …
Top 10 Takeaways – Social Media for Nonprofits Conference
Yesterday was the Boston Social Media for Nonprofits Conference at the Microsoft NERD Center at MIT. Despite the rain and the horrific traffic, I am happy that I attended. Ritu Sharma (Co-Founder & Executive Director) and Darian Rodriguez Heyman (Co-Founder & Head of External Partnerships) put on a fantastic event, with a great roster of speakers, lots of time built …
4 ways to promote your event that you haven’t thought of
So you have decided to host an huge, fabulous event. (Great!) You’ve booked the venue, decided on a theme, chosen the caterer and named a ticket price. You’ve posted about the event on Facebook and sent out regular tweets on Twitter. You put information in the monthly email newsletter and on your website. You may have also put it in …