5 multi-channel marketing tips for your next fundraiser

5 Multi-Channel Marketing Tips for Your Next Fundraiser

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising

You’ve probably heard that a multi-channel marketing strategy is a surefire way to improve your nonprofit’s fundraising potential. You may have even begun to experiment with a combination of direct mail, email, digital ads, and social media marketing.  While this is a significant first step, successful multi-channel marketing requires more than simply scattering your messages across multiple platforms and hoping …

4 Ways to Give Your Fundraising a Boost After a Lull

4 Ways to Give Your Fundraising a Boost After a Lull

Julia Claire Campbell Fundraising, Nonprofits

Guest blog by Sandra Davis, Donorly Fundraising lulls happen, whether they’re due to the annual summer slump in giving or caused by changes in the nonprofit sector. While organizations can take steps to weather these slow periods, the real testament to your nonprofit’s fundraising strategy is your plan to bounce back.  Injecting new life into your fundraisers is more of …

Instagram for Nonprofits 5 Tips to Get More Followers and Engagement

Instagram for Nonprofits: 5 Tips to Get More Followers and Engagement

Julia Claire Campbell Fundraising, Instagram, Marketing, Nonprofits, Online Fundraising, Social Media, Visual Marketing

You can also listen to this episode as a podcast here.  Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it’s become one to watch in terms of driving donations. According to Pew Research, 40% of …

Digital Advocacy Strategies: 5 Tips for Online Engagement

Digital Advocacy Strategies: 5 Tips for Online Engagement

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

Guest Blog by Russ Oster Advocacy campaigns offer a new, exciting way for nonprofits to engage their donors and build an expansive community around fulfilling their mission. Advocacy has evolved over the years, and few organizations rely solely on paper flyers and door-to-door campaigns anymore. While traditional advocacy strategies still have their merits, nonprofit organizations and other advocacy groups can …

Should Your Nonprofit Offer Courses to Engage Donors?

Should Your Nonprofit Offer Online Courses to Engage Donors?

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

Guest Blog by Asaf Darash While those outside the nonprofit sector commonly think of nonprofit revenue solely as donations and government grants, the truth is that many nonprofits earn a significant amount of their revenue from services. In fact, in 2019 it was reported that 49% of nonprofit revenue was earned through fees for services.  As nonprofit fundraising strategies change, …

4 Strategies to Drive Traffic to Your Online Donation Page

4 Strategies to Drive Traffic to Your Nonprofit Online Donation Page

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

Guest Blog by Anne Stefanyk  Your nonprofit’s donation page is the end product of a lot of hard work from your fundraising and marketing teams. They deliberated every aspect of the page’s design, fine-tuning the wording and imagery until it looked just right. But building (or revamping) your online giving form is only half the battle—now, it’s time to create …

The 2022 Fundraising Outlook

What’s the Fundraising Outlook for 2022?

Julia Claire Campbell Fundraising, Infographics, Nonprofits

In September of 2021, OneCause conducted a survey to better understand how event and online fundraising has evolved this past year, and how nonprofits are preparing for a post-pandemic future. This report looks at some of the year’s biggest challenges, where nonprofits are finding success, and the outlook for 2022. Results are based on an online survey of 1,954 nonprofit …

Nonprofit Nation with Rachel Muir

Fearless Fundraising and Being Unapologetically You

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Podcast Leave a Comment

Listen to the full episode at NonprofitNationPodcast.com or look up Nonprofit Nation on your favorite podcast app!  What does it really take to start and to lead a nonprofit? How can we overcome the fear that comes with asking people for money? What about the “haters” – the people that will never believe in what you do? Let’s learn from …

Nonprofit Nation with Monti Hill (1)

How to Place Your Nonprofit Community Voice at the Center

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Podcast Leave a Comment

Listen to the full episode at NonprofitNationPodcast.com or look up Nonprofit Nation on your favorite podcast app!  Does your nonprofit marketing reinforce damaging stereotypes, myths, and misconceptions? How can our marketing exploit the suffering of those we are trying to serve? What can nonprofits do to be more intentional about showcasing a diversity of voices and perspectives in our communications? …