Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Several of my clients and colleagues received this email and asked me what it means. It means that Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to …
Fundraisers – You’re Missing the Point of Social Media Fundraising
Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. You may be saying, “Oh, sure, Julia, you have to stick up for social media. …
How to Use Social Media to Raise Money Online
My webinar with Nonprofit Tech for Good went so well I wanted to share the slides with you! How to Use Social Media to Raise Money Online from Julia Campbell For a step-by-step guide on setting up and using Facebook’s fundraising tools to drive donations for your nonprofit, sign up for my newest webinar! Description of the webinar: Packed with …
How to Market and Promote Your Nonprofit Giving Day
Welcome to the seventh episode of Nonprofit Social Media Nerds, where we discuss and demo social media tools, tech, tips, and tricks. (Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. My fellow Nonprofit Social Media Nerd is certified …
5 Steps to Prepare Your Nonprofit Digital Strategy for the Instagram Donation Sticker
UPDATE: Facebook rolled out the Instagram Donation Sticker at their F8 Developer Conference. A donate button on Instagram – could it be true? At the Facebook Community Summit last week, Facebook announced that later this year they are going to bring donation stickers to Instagram. This is a direct result of their huge success with their Charitable Giving tools, which, …
5 Examples of Nonprofit Storytelling that Compel People to Give
Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. Step 1 is to grab attention. This is where digital tools, especially video, work very well. Step 2 …
5 Digital Fundraising Trends for Nonprofits in 2019
Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. Before we begin, please note: This is not a TO DO list! These are trends, which are fun to talk about, but can get overwhelming for the digital fundraiser that already has …
4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page
On Twitter recently, Pamela Grow was asking around for some examples of stellar donor thank you redirect pages. The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation. Since it’s the season of #GivingTuesday and year-end giving, nonprofits are looking to improve the …
3 Ways to Build Up Excitement Leading Up to #GivingTuesday and Year-End Giving
As you probably know Giving Tuesday is right around the corner! Hopefully if you are launching a campaign you’ve spent some time creating a plan and calendar for the day of and what comes after. #GivingTuesday and year-end fundraising campaigns have started coming out in full force! I’m already getting emails and seeing social media posts. If you are running …