Below you'll find a list of all posts that have been categorized as “Marketing”
According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. Facebook users also use the service to research, find, and share information that is entertaining, relevant, useful, and valuable. What a person shares is a reflection …
I recently gave an hour-long presentation to business owners and coaches regarding social media marketing, creating content, SEO, and the like. The questions I received at the end were very specific – how do I market myself if I’m a CPA, how much time should I spend on social media if I am a landscaper, etc. One question, however, stuck with me, …
With 316 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small. But where and how to start using Twitter? If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get …
You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story, you may shake your head and say: “Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.” But you are wrong! Take the advice of the …
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms …
Nonprofits tend to lump all of their constituents into just a few boxes – staff, volunteers, donors and clients. Within that box, these groups of constituents often get lumped further into just one category. “Our donors aren’t online!” “Our clients don’t want to receive text messages.” “Our staff is not tech-savvy.” Does that sound familiar? Get rid of all the stereotypes …
Sadly I wasn’t able to attend the Blackbaud Conference for Nonprofits (#bbcon) in person this year, but just by following the Twitter hashtag, I have learned a lot! I am especially fond of one small, yet very powerful idea that you can use to raise even more money at your next event – and get your nonprofit social media exposure …
Infographics are taking the world by storm! Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: **In just the last two years, Google searches for infographics have increased by over 800%. **Blogs that use infographics grow in traffic an average of 12% more than those that do not. **Social news site Digg …
I know, I know – it’s too early to talk about December. On the East Coast, we just got comfortable ordering Pumpkin Spice Lattes and pulling out our fall boots. We don’t want to discuss Christmas and certainly not year-end giving right now! Think again! Don’t let your nonprofit be left behind – start planning for #GivingTuesday and year-end giving …