Below you'll find a list of all posts that have been categorized as “Marketing”
Be efficient. Keep on task. Remain laser-focused. For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. What I’ve found is that when it comes to technology and social media, the hamster wheel never stops, and it’s up to the …
I had the distinct pleasure of being interviewed by Cynthia Sanchez of the Oh So Pinteresting podcast and blog – the topic: Tight Budgets and Schedules: How Nonprofits Can Use Pinterest Listen to the podcast here: In the podcast, we discuss with the issues of tight budgets and tight schedules, the unique place for nonprofits on Pinterest, a simple step for …
If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers. The most important social media platforms for nonprofits are Facebook (95%), Twitter (64%), YouTube (38%), and LinkedIn (26%). However, not …
I presented a great webinar this week with 4Good and Nonprofit Webinars, and I am happy to share it with you here. You can also read more in my free e-book! Summary: There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content. On Facebook, videos are shared 12X more than links and …
Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at storytelling? I think the reason is that many nonprofit …
I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22, and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know”. If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. I wanted to come up with …
As I’ve established in previous blog posts, having compelling, eye-catching and provocative visuals is a necessity for nonprofit marketing campaigns. Nonprofit marketers should be constantly keeping an eye out for provocative infographics, whether you are sharing them on Pinterest or using them to communicate with donors and stakeholders. Creating original infographics about your organization and your cause are the best …
Twitter remains the second most important social media tool for nonprofits. However, a serious lack of time, resources and strategic planning for social media and communication seems to put a hamper on many nonprofits’ participation on the second most popular social network. Does this sound like you? I don’t get Twitter. I don’t know where to start. I don’t know …
I was fortunate this morning to give a workshop with the Foundation for MetroWest on “Multichannel Marketing for the Small Nonprofit“. There were many requests for the slides, so here they are! Please do not hesitate to contact me with questions. Multichannel Marketing for the Small Nonprofit from Julia Campbell @JuliaCSocial Description: Social and Web 2.0 technologies have changed not just how …