“The Truth” About Social Media and Nonprofits – Or Just Assumptions?

“The Truth” About Social Media and Nonprofits – Or Just Assumptions?

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 8 Comments

**CORRECTION: The post in question was a guest post by Jay Jones from Heller Consulting and not written by Frank Barry. I apologize for the mix-up.**  Yesterday a blog I read avidly and respect (NetWitsThinkTank.com by Blackbaud) published a post full of assumptions about nonprofits and social media, and I feel that I need to respond. The title of the post – The …

nonprofits trying to build successful online communities

It’s not about the Klout – It’s about the passion.

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

When I first read about Laura Arrillaga-Andreessen (from Beth Kanter’s blog post regarding #GivingTuesday), I was immediately smitten. Laura AA (as she calls herself) wrote a great book called Giving 2.0: Transform Your Giving and Our World. There are two key takeaway messages in the book: “It’s not about how much you give; it’s about how you give.” “A philanthropist …

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Raising More Money With Social Media Tools

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

Today I am giving a talk on how to raise more money using social media tools. (Spoiler – It takes some time and commitment, but it is doable!) If you are free, and near Lexington, MA, come check it out! More details at The Nonprofit Net website. My slides are below. Enjoy! Raising More Money Using Social Media Tools from …

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Top 10 Takeaways – Social Media for Nonprofits Conference

Julia Claire Campbell Events, Fundraising, Nonprofits, Online Fundraising, Social Media 4 Comments

Yesterday was the Boston Social Media for Nonprofits Conference at the Microsoft NERD Center at MIT. Despite the rain and the horrific traffic, I am happy that I attended. Ritu Sharma (Co-Founder & Executive Director) and Darian Rodriguez Heyman (Co-Founder & Head of External Partnerships) put on a fantastic event, with a great roster of speakers, lots of time built …

What’s wrong with this picture?

Julia Claire Campbell Marketing, Mobile, Nonprofits, Online Fundraising, Social Media 2 Comments

At first glance, there is absolutely nothing wrong with the above flyer promoting The Jimmy Fund’s annual “Strike Out Cancer” radio/telethon. Then it dawned on me. Where is the information about a mobile and social media campaign? There is an 800 number and a (very long) URL. No Facebook button, no Twitter link, no Pinterest logo. (To be fair, if …

The 10 Commandments for Nonprofit Websites

Julia Claire Campbell Nonprofits, Websites Leave a Comment

In an ideal world, every nonprofit organization would have a website. Not just any website, but an optimal one that converts donors, recruits volunteers and attracts community members to the cause. A website that inspires through compelling visuals and succinct storytelling, concise calls-to-action and creative uses of white space. In an ideal world, nonprofits would adhere to my 10 Commandments …

How to use your email newsletter to lose friends and annoy people

How to use your email newsletter to lose friends and annoy people

Julia Claire Campbell Email, Marketing, Nonprofits Leave a Comment

Whether you believe that “Inbox Zero” is a fantasy or an achievable goal, there is no doubt that our email inboxes have become increasingly competitive places. Survival of the fittest certainly applies when it comes to what emails get read, which get archived and which get (gulp!) permanently deleted. So how do you ensure that your email newsletters and e-blasts …