Below you'll find a list of all posts that have been categorized as “Online Fundraising”
#Giving Tuesday, a campaign that promotes a national day of giving that celebrates and encourages charitable giving, set for Dec. 3 this year, offers nonprofits a great opportunity for to raise funds online – but they need to be prepared. Nonprofits raised more than $10 million last year on #GivingTuesday, 53% over 2011. Almost 3,000 nonprofits participated and drove the …
Get excited – online giving is definitely on the rise! But, it’s important to manage your expectations. Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In other words, don’t throw out that direct mail appeal just yet!) Search Mojo has created the below infographic, drawing on research from the 2013 eNonprofit …
Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2 This is the second part in my two part case study of the St. Baldrick’s Foundation, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters. Read part one here. In Tuesday’s post, I covered 8 ways that the St. Baldrick’s Foundation uses …
On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors, part of their Tech Tuesdays series. The slides are here: How to Build An Army of Online Brand Ambassadors from Julia Campbell Nonprofits are strapped for resources – staff time is minimal …
Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …
Here are the slides from Tuesday’s webinar: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good from NonprofitWebinars.com Description: In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get …
Each year nonprofit software provider Blackbaud Inc. analyzes $8 billion worth of U.S. charitable gifts to 3,000 nonprofits and releases their Charitable and Online Giving Index. This tool is very helpful for nonprofits to identify trends in the sector, as well as compare their progress to other organizations based on size, revenue and area of focus. In the 2012 Index, …
Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can be intimidating. So what can you do on a smaller …
I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by the nonprofit and philanthropic world as an alternative to the …