Below you'll find a list of all posts that have been categorized as “Mobile”
Love it or hate it – Americans are addicted to their phones. The vast majority of us – 95% – now own a cellphone of some kind. 77% of Americans own smartphones, those extremely powerful mini-computers in the palm of our hands. This is up from just 35% in Pew Research Center’s first survey in 2011 of smartphone ownership. Rather …
Guest blog by John Killoran, CEO of Snowball On any given day, how many times do you think you check your phone? The answer is probably a lot! In fact, research has shown that Americans check their phones on average once every 12 minutes. Imagine that you could harness the energy that everyone in your community expends checking their phones every …
It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. While that may seem staggering, Pew Internet found that a whopping 50% of charitable donors are already using mobile devices to access nonprofit websites and emails. Another 40% of those surveyed …
Guest blog by John Killoran As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Modern supporters are looking to connect with and engage with your nonprofit on the go, which means that your nonprofit needs to come up with …
Guest post by Wauker Matthews Everyone everywhere is talking about what an incredible tool mobile fundraising can be for nonprofits. Notice how I said, “can be,” not “is”? That was 100% on purpose. Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. As with any tool …
Millennials – that elusive group of donors over which every nonprofit salivates – have identified that they prefer giving more frequent, smaller gifts. They want to see the direct impact that their money is having on the social causes they care about. And they want to share the good work with their social networks and get even more people on …
Getting “mobile-ready” is no longer an option for nonprofits, or any entity with online properties such as a website, email newsletter or social media channels. We all know that everyone is addicted to their smartphone. 92% of teens access the Internet via their smartphones daily, and almost two-thirds of Americans own a smartphone. It’s the predominant method for going online, and …
In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising …
The 2014 Agents of Change Conference was packed with insightful, useful information that I cannot wait to fully digest and use! The speakers all know their stuff and walk the social media walk. It was a pleasure to watch them speak and learn from their experiences. If you couldn’t be there, I do pity you. There are still digital passes …