8 Ways Nonprofits Can Implement A Mobile Strategy

8 Ways Nonprofits Can Implement A Mobile Strategy

Julia Claire Campbell Mobile, Nonprofits 44 Comments

Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective …

What’s wrong with this picture?

Julia Claire Campbell Marketing, Mobile, Nonprofits, Online Fundraising, Social Media 2 Comments

At first glance, there is absolutely nothing wrong with the above flyer promoting The Jimmy Fund’s annual “Strike Out Cancer” radio/telethon. Then it dawned on me. Where is the information about a mobile and social media campaign? There is an 800 number and a (very long) URL. No Facebook button, no Twitter link, no Pinterest logo. (To be fair, if …

QR what? [Daily Dose]

Julia Claire Campbell Mobile, Social Media 4 Comments

Daily Dose – Social Media Tip of the Day – QR what? Inspired by yesterday’s #NPTalk Tweetchat, today’s Daily Dose will be a very brief primer on QR (Quick Response) codes. What is a QR code? It is a two-dimensional bar code that is read by a Smartphone through a QR Code Reader app (you can search for a free QR Code Reader in the App …