Recently I read a thought-provoking interview with the brilliant Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions. If you’ve never heard of him, he’s the co-founder of Alltop.com and was previously the “chief evangelist” of Apple. So, the guy knows something about how to best enchant people. What struck me most in the interview was that …
10 must-have characteristics of a Social Media Director
OK everyone, its 2012 – I hope that every organization and business reading this has a Social Media Director. Other variations on this job title are Online Community Director, Social Media Strategist, Director of Online Initiatives, Social Media Maven, Online Marketing Guru. (For fun, go to The Social Media Job Title Generator and have it spit out a great social …
How to use the new Facebook Timeline to spring clean your page
The countdown to March 30 is on – only a handful of days left! March 30 is, of course, the day that Facebook will roll out the Timeline layout for all business and nonprofit pages, whether they are ready or not. When I first heard about this mandate, I immediately got defensive. “What about all the time-stretched and overwhelmed small businesses and …
6 fun ways nonprofits can use word clouds
Never heard of “word clouds”? According to Tagxedo, word clouds are “words individually sized appropriately to highlight the frequencies of occurrence within the body of text.” Why use word clouds? Simple. They are fun. They look cool. And in a world where no one reads, it’s all about the visual! Thanks to easy-to-use sites like Tagxedo and Wordle, absolutely anyone can …
Why I decided to stop blogging
This post is about my decision to stop blogging… every day. (Not completely. Got ya!) On March 8, I attended a fantastic seminar at The Enterprise Center at Salem State University called “How To Build A Better Blog”. The presenter was Jennifer Powell from The Excellent Writers Group. During the two hours session, I took copious notes. Powell discussed how …
6 Ways to Promote Your Blog
Yesterday I gave you my 5 tips on how to get a blog up and running. Today I will explain what happens next – i.e., how to get anyone to care. Here are my 6 quick and dirty tips to promoting your blog: 1) Let your email list know. If it’s a blog that you created for work, send it …
5 Steps to Starting Your Own Blog
People always ask me, how can you write a blog post every single day? (Answer: IT’S REALLY HARD.) Fortunately, I have three big things going for me that lend themselves well to blogging: I love to write (look Mom and Dad – that expensive journalism degree is working out after all!) I have a lot to share. (Perhaps you didn’t …
Sorry, Rush – Just another example of the power of social media
The power of public opinion is an astounding thing, and it’s something I never get tired of reading about – especially when it works hand in hand with social media. It all started last week with the comment heard round the ‘Net. Political radio host and notorious blowhard Rush Limbaugh attacked a Georgetown University law student, calling her a “slut” …
Explore the unknown in social media
To begin our week, I am giving you, my dear reader, an assignment. Your Social Media assignment for today, should you choose to accept it: Explore a social networking site that you are not currently using. Maybe it’s Google+, maybe it’s Twitter, Pinterest, or even Facebook. Step 1: Type in the address or Google it if you are not …