Below you'll find a list of all posts that have been categorized as “Visual Marketing”
You can also listen to this episode as a podcast here. Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it’s become one to watch in terms of driving donations. According to Pew Research, 40% of …
What a fabulous mini-training! Watch the replay – Mary Knox Miller, video storyteller extraordinaire, tells us how to get started with nonprofit video marketing. You know about the power of video. You are looking for ways to raise your organization’s profile, but you may be anxious about the best way to visually convey your stories and your impact. Even though you …
What if Instagram Stories could help your nonprofit reach its’ audience? The social media struggle, especially for nonprofits and social causes, is real. Organic reach is plummeting on Facebook. Twitter is removing millions of fake followers from users’ accounts. 300 hours of video are uploaded to YouTube every minute. Every day it seems to get harder to reach the people who care, let alone …
GivingTuesday is fast approaching, and even if you don’t want to raise money, you can always inspire! Get my free #GivingTuesday Campaign Checklist here! In a year of unprecedented hardship and loss, storytelling connects us. Since the dawn of time, storytelling has been used as a way for humans to comfort each other, debate issues, form social alliances Great storytelling …
Social Media for Social Good Academy is open! Will you be one of my students? Click here to find out more. I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. And that is no easy feat. How do they know that it will get …
Social Media for Social Good Academy is open! Will you be one of my students? Click here to find out more. We can all agree that social media is a necessary and required cornerstone of a modern nonprofit marketing strategy. Beyond marketing, social media platforms represent a revolution in the way that humans interact, find information, and express what they …
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th. Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Your impact is not the “what” of the services you provide – it’s the WHY. Focus …
There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content. According to a study by HubSpot, social media posts that include photos receive 53% more likes and garner 104% more comments than those without. Visuals perform best across …
Why should you consider building your nonprofit Instagram strategy? Instagram is growing rapidly, with one-third of online adults reporting that they use Instagram! They have nearly 1 billion monthly active users. Instagram images get an average of 23% more engagement than their Facebook counterparts. Brands see engagement rates 10x higher on Instagram than they do on Facebook. With hundreds of …