#WakeUpCall Selfie

What Will Be The Next Ice Bucket Challenge?

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 2 Comments

It seems like every charity is taking to social media to become the next Ice Bucket Challenge. But when does it become too much? Writing for The Guardian, Hadley Freeman explains that while she gritted her teeth through the #NoMakeUpSelfie craze and of course, the #IceBucketChallenge, the latest trend in celebrity “slacktivism” is just too much for her. It’s organized by …

How Your Nonprofit Can Plan Ahead for #GivingTuesday

How Your Nonprofit Can Plan Ahead for #GivingTuesday

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Online Fundraising 3 Comments

I know, I know – it’s too early to talk about December. On the East Coast, we just got comfortable ordering Pumpkin Spice Lattes and pulling out our fall boots. We don’t want to discuss Christmas and certainly not year-end giving right now! Think again!  Don’t let your nonprofit be left behind – start planning for #GivingTuesday and year-end giving …

How To Build Raving Fans, A Huge Email List & Facebook Ads That Really Work: Lessons from #AOC2014

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

Julia Claire Campbell Entrepreneurship, Events, Facebook, Marketing, Mobile, Pinterest, Social Media, Video Leave a Comment

The 2014 Agents of Change Conference was packed with insightful, useful information that I cannot wait to fully digest and use! The speakers all know their stuff and walk the social media walk. It was a pleasure to watch them speak and learn from their experiences. If you couldn’t be there, I do pity you. There are still digital passes …

How To Get People To Your Nonprofit Event Using Facebook

How to Get More People At Your Nonprofit Event Using Facebook

Julia Claire Campbell Events, Facebook, Marketing, Nonprofits, Social Media 9 Comments

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In-person events are a great way to energize supporters and connect directly with donors and volunteers. The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. Simply sending out snail mail letters doesn’t cut it …

Nonprofit Technology: Changing The World

Julia Claire Campbell Infographics, Nonprofits 1 Comment

Technology has changed the nonprofit world permanently. The rise of social networks and mobile devices has completely revolutionized the way that people communiciate, network and discover information. Is your organization taking advantage of all that nonprofit technology has to offer? Check out these stats, from an infographic created by CompterScienceZone.org: 47% of Americans learn about social causes via social media …

The 4 Questions You Need To Answer When Raising Money Online

The 4 Questions You Need To Answer When Raising Money Online

Julia Claire Campbell Online Fundraising 1 Comment

Raising money online seems to confound many nonprofits, especially smaller ones. The three main challenges that nonprofits face with raising money online are 1) how to find new donors willing to give online, 2) convincing “traditional” donors to give online and 3) using social media to raise money. As with any kind of fundraising campaign or appeal, you are putting …

10 Qualities You Need To Become A Stellar Nonprofit Storyteller

10 Qualities You Need To Become A Stellar Nonprofit Storyteller

Julia Claire Campbell Nonprofits, Storytelling 21 Comments

Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool for nonprofits. When done strategically and in harmony with online channels, storytelling can and will help you raise more money and strengthen relationships with your supporters. Great nonprofit stories: *Convey impact and outcomes; *Elicit emotion …

10 Ways Nonprofits Can Succeed with Visual Marketing

10 Ways Nonprofits Can Succeed with Visual Marketing

Julia Claire Campbell Marketing, Nonprofits 35 Comments

Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king. Why is it important? To succeed in marketing your nonprofit has to …