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Guest blog by John Killoran, CEO of Snowball On any given day, how many times do you think you check your phone? The answer is probably a lot! In fact, research has shown that Americans check their phones on average once every 12 minutes. Imagine that you could harness the energy that everyone in your community expends checking their phones every …
Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Let me know if any of this sounds familiar. Here are the top 5 most common laments that I hear on a daily basis from nonprofit fundraisers, marketers, and social media managers: It’s so hard to …
Nonprofits that want to reach new supporters, establish thought leadership, and be at the forefront of trending news topics need to be on Twitter. Their user-base is nothing to sneeze at: Twitter now claims 330 million monthly active users, and is growing year over year. Want to reach Millennials? Twitter itself says that 80% of their users are “affluent millennials.” …
The efficacy of Facebook fundraising tools for nonprofit crowdfunding remains a controversial topic in nonprofit circles. Can the world’s biggest social network really be leveraged to raise significant amounts of money for causes, especially smaller organizations? All evidence points to a resounding yes. (Yes, with some caveats. Read on.) Facebook has created a suite of useful tools for nonprofits to …
No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late. The numbers on donor attrition are abysmal – currently, new donor retention is at 17.6%, the worst it’s been in 5 …
Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director! The reason for this high level of attrition is that nonprofits tend to do a poor job of keeping donors informed about …
Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? I’ve got you covered! Nonprofits small and large are using the power of “crowdfunding” (online fundraising campaigns that use the collective effort of individuals to raise money for specific projects) to generate millions of …
Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored. I’ve written several posts on how to collect stories, how to tell great stories, and how to promote stories using social media, websites, and …
I’ve been in your shoes. I have been a one-woman development, marketing, community outreach, kitchen sink shop. I know the time trade-offs that you face every single day. For example, time spent updating the Facebook Page is time spent away from calling donors. Time spent figuring out how to run a #GivingTuesday campaign is time spent away from planning your volunteer …