How to Build and Mobilize A Social Media Community for Your Nonprofit in 90 Days – Resources

Resources to go with the book:
How to Build and Mobilize A Social Media Community for Your Nonprofit in 90 Days

Get a copy of the Nonprofit Social Media Blueprint and the Social Media Calendar spreadsheet.

Examples of internal and external social media policies for nonprofits:

A list of free and low-cost social video tools that you can use to create, enhance, and edit videos, using just your smartphone – available in this Google Drive folder

Digital dashboards for social listening: HootSuite, Buffer, Meltwater,, (now part of Blackbaud)

Examples of nonprofit Social Media Ambassador programs:

Real-world examples and links to online nonprofit Social Media Toolkits:

Examples of nonprofit Social Media Marketing Campaigns  

References/Endnotes – Links to examples cited in the book


Godin, Seth. 2007. “How to be remarkable.” The Guardian 

PicLoco, Social Media Manager Perception vs. Fact Meme. 

 Brooks, Jeff. 2018. “Saying ‘we exist’ is not fundraising.” Future Fundraising Now.

Wu, Tim. 2016. The Attention Merchants: The Epic Scramble to Get Inside Our Heads. Knopf Publishing. 

Andrea, Harris. 2019. “The Human Brain is Loaded Daily with 34 GB of Information.” 

Kietzmann, J.H., Hermkens, K., McCarthy, I.P. and Silvestre, B.S. 2011. “Social media? Get serious! Understanding the functional building blocks of social media.” Business Horizons.

Tufekci, Zeynep. 2017. Twitter and Tear Gas: The Power and Fragility of Networked Protest. Yale University Press. 

Godin, Seth. 2018. This Is Marketing: You Can’t Be Seen Until You Learn to See. Penguin Publishing Group, a division of Penguin Random House LLC.  

Dimock, Michael. 2018. “Our expanded focus on trust, facts and the state of democracy.” Pew Research Center. 

The 2019 Edelman Trust Barometer, 

Chapter 1 – Setting Clear Goals 

Godin, Seth. 2018. This Is Marketing: You Can’t Be Seen Until You Learn to See. Penguin Publishing Group, a division of Penguin Random House LLC.  

Chapter 2  – Audience Identification 

Levesque, Ryan. 2015. Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level. Dunham Books. 

Pew Research Center, 2018 Social Media Use Report. 

Chapter 3 – A Message that Attracts 

Planned Parenthood manifesto, 

Greenpeace Detox Fashion Manifesto, 

Chapter 5 – Picking Platforms 

Snapchat Business, [US] Apposphere: How the Apps You Use Impact Your Daily Life and Emotions. 

Shepherd, Brittany. 2018. “The IRS Explains Its Instagram Strategy—and Promises It Won’t Get on Any Dating Apps.” The Washingtonian.  

IRS on Instagram, 

Pew Research Center, 2018 Social Media Use Report. 

Chapter 7 – 6 Pillars 

Nielsen, Jakob. 2006. “The 90-9-1 Rule for Participation Inequality in Social Media and Online Communities.” 

Plan International UK, The Ring: Why It Matters campaign, 

Berkes, Howard and Grabell, Michael. 2015. “How Much Is Your Arm Worth? Depends On Where You Work.” ProPublica.

Speta, Mary. 2018. “That time I almost died in Honduras.” Amirah, Inc. blog. 

Heath, Chip and Heath, Dan. 2007. Made to Stick: Why Some Ideas Survive and Others Die. Random House. 

PETA on Facebook,  

ASPCA advertisement featuring Sarah McLachlan,

First Descents on YouTube,

Everyday WaterAid 360 video campaign, 

“Beginning” – A Pencils of Promise Virtual Reality Film, 

VR Sanctuary Experience, Best Friends Animal Society, 

Chapter 8 – Pillar 2

The Rainforest Alliance, “Follow the Frog”,

Nirvan Mullick, “Caine’s Arcade”,

Invisible Children, “Kony 2012”, 

Zaltman, Gerald. 2003. “How Customers Think: Essential Insights into the Mind of the Market.” Harvard Business School Press. 

The Intercept, “A Message from the Future With Alexandria Ocasio-Cortez.”

 Greenpeace Story & Content Guide, 

UNICEF on Facebook,

The Greater Boston Foodbank on Facebook, 

Feeding America, “Real Stories of Hunger: Emily”,  

Malek, Alia. 2019. “Moving Beyond the Label of ‘War Refugee’”, 

Feeding America on Instagram, 

Singing Hope for Communities, “The Kibera School for Girls – I Know I Can, 

Chapter 9 – Pillar 3

READ Global, “Meet Chuna: Empowering women in rural Nepal – a READ Global video”, 

Rise Academy, “Mia”,

Girls Who Code Annual Report 2017, 

Campbell, Julia. 2015. “5 Great Nonprofit Infographics to Learn From.”   

European Parkinson’s Disease Association and Parkinson’s UK, #UniteForParkinsons campaign, 

Best Buddies on Instagram, 

CHOICE Humanitarian on Facebook, 

Rosie’s Place on Instagram, 

St. Baldricks Foundation on Facebook, 

Plummer Youth Promise, 

Chapter 10 – Pillar 4

A Mighty Girl Holiday Gift Guide, 

Amirah, Inc. gift guide on Instagram,   

American Red Cross on Facebook,  

Our Health California on YouTube, 

National Aphasia Association, 

Morning Edition, NPR. 2017. “Sweet, Sweet Little Ramona.” 

Susan G. Komen Florida on Instagram, 

Edwards, Latoya. 2019. Channel 10 Boston, “Girls Inc. and Hearts on Fire”. 

Girls Scouts is #ForEVERYGirl campaign, 

Chapter 11 – Pillar 5 

Ami Musa on Pinterest, 

Be Real Campaign website, 

Amirah, Inc. on Facebook,

REACH Beyond Domestic Violence on Facebook, 

Edutopia on Instagram, 

Caregiver Action Network Social Media Hub, 

Best Friends Animal Society on Facebook, 

Campbell, Julia. 2017. “Ways Your Nonprofit Can Use Live-Streaming Video for Better Storytelling.” 

MET Museum on Facebook,

No Kid Hungry on Twitter, 

Chapter 12 – Pillar 6

Van der Linden, Dr. Dander. 2017. “The nature of viral altruism and how to make it stick.” Nature Human Behaviour.

Planned Parenthood of Illinois Action social media toolkit, 

Vie, Stephanie. 2014. “In defense of ‘slacktivism’: The Human Rights Campaign Facebook logo as digital activism.” First Monday. 

The Washington Trails Association Hike Finder Map, 

The Montana Wilderness Association Wilderness Walks, 

Mind on Instagram, 

WordSwag mobile app, 

Canva for Nonprofits, 


Naperville Area Humane Society on Facebook,



Chapter 13 – How to Repurpose Existing Content 

Magisto app, 

Animoto app, 

Storeo app, 

CutStory for Instagram Stories app, 


Malaria No More on Pinterest, on Instagram, 

Canva for Nonprofits, 

Adobe Spark, 



The Chronicle of Philanthropy, 

NonProfit PRO, 





Nonprofit Technology Network (NTEN), 

Wild Apricot, 

Google Hangout, 

Facebook Live, 

Instagram Live, 

Chapter 14 – How to Curate Content 




Google Alerts,,, 

Chapter 15 – How to Address Challenges

Uplift Repeal Training: Persuasive Conversations. 

Craver, Roger. 2017. “Storytelling in the Digital Age.” 

 AEIOU Foundation on YouTube, 

The free video that Lumen5 created based on a blog post I wrote: 

Chapter 16 – Slacktivists 

Gladwell, Malcom. 2010. “Small Change: Why the revolution will not be tweeted.” The New Yorker. 

Khazan, Olga. 2013. “UNICEF Tells Slacktivists: Give Money, Not Facebook Likes.” The Atlantic. 

Chapter 17 – Monthly Social Media Calendar, The Top 20 Valuable Facebook Statistics – Updated July 2019. 

Wilco Forest Preserve #BatWeek campaign, 

Chapter 18 – How to Amplify Your Message 

Gottlieb, Hildy. 2015. “Building Movements, Not Organizations.” Stanford Social Innovation Review. 

Le, Vu. 2019. “OMG, can we please stop saying ‘there’s only so much funding to go around’?!” Nonprofit AF. 

#MarchForOurLives movement, 

#KeepFamiliesTogether movement on Twitter, 

#Overcorrection campaign on Twitter, 


Silberman, Michael. 2018. “Four ways nonprofits are learning from March for Our Lives, Keep Families Together and a new wave of people-powered action.” MobLab 

Chapter 19 – Social Media Ambassadors 

Baer, Jay. 2014. “The 8 Things Online Influencers Can Do For You.”   

Greenpeace Social Media Hive, 

State College of Florida Foundation Social Media Ambassador program,

Watts of Love Social Media Ambassador program, 

The Massachusetts Conference for Women Social Media Street Team, 

Susan G. Komen Florida video campaign with CauseVid,

Susan G. Komen Florida Social Media Ambassador program,

Crossroad Child & Family Services on Facebook,

The National Osteoporosis Foundation Brand Ambassador program, 

Chapter 20 – Social Media Toolkit

Hanley, Ryan. 2015. “7 Ways to Use Facebook native Video to Better Connect With Your Fans. “ Social Media Examiner.

Denver Rescue Mission Stories of Changed Lives, 

Road Scholar blog, “What the Heck is Instagram? Inside the App.” 

Chapter 21 – Connect with Influencers 

Blackbaud and Small Act infographic, A Meet & Greet With Your Favorite Social Archetypes. 

Nonprofit Podcasts and Video Shows, 

Chapter 23 – How to Measure Success 

Kanter, Beth. 2012. “Say So What To Your Data Three Times.” 

Chapter 24 – Productivity

The Pomodoro Technique,

Dichter, Sasha. 2008. “In Defense of Raising Money: a Manifesto for NonProfit CEOs.”  

NEW AND UPDATED - The Ultimate Guide to Creating Nonprofit Graphics!

Sign up to receive a copy of my free ebook, the Ultimate Guide to Creating Social Media Graphics, NEW and UPDATED with even more tools and apps!

I provide you with all the tips and secrets that I use in my business and with my nonprofit clients, including examples of over 30 free and low-cost platforms you can start using today!

Powered by ConvertKit