Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored. I’ve written several posts on how to collect stories, how to tell great stories, and how to promote stories using social media, websites, and …
No PhotoShop Needed: Creating Fantastically Shareable Nonprofit Graphics
Click here to get all the slides from today’s Boston Online Fundraising Summit. What a great day – I collected so many ideas and I received a lot of inspiration from the nonprofits and other professionals that attended! No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics
4 Ways to Use Social Media to Strengthen Donor Relationships
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! Can you imagine if Coca-Cola or Nabisco lost 70% of their customers …
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
I presented a great webinar this week with 4Good and Nonprofit Webinars, and I am happy to share it with you here. You can also read more in my free e-book! Summary: There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content. On Facebook, videos are shared 12X more than links and …