Meet the 4 Types of People Who Make Up Your Online Community

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Websites 24 Comments

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent Philanthropy.com article: “I have yet to see pure online fundraising …

This is What Nonprofits Need More Than a Facebook Donate Button

This is What Nonprofits Need More Than a Facebook Donate Button

Julia Claire Campbell Facebook, Nonprofits, Online Fundraising, Social Media 14 Comments

This week Facebook rolled out the Donate Button for nonprofits. While a nice idea and certainly well-meaning, this new feature has only been made available to a select few national nonprofits (your nonprofit can apply here to get a button). In addition, Facebook has given us no idea when it will be available to all nonprofits, not to mention this …

7 Steps To More Online Donations This Holiday Season

7 Steps To More Online Donations This Holiday Season

Julia Claire Campbell Nonprofits, Online Fundraising, Websites Leave a Comment

It’s year-end giving time – the most wonderful time of the year! The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. Where are they looking? Online. Here are some statistics for you to chew on, if …