Below you'll find a list of all posts that have been tagged as “donor cultivation”
Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and …
How did Giving Tuesday go for you? I loved seeing emails and social media posts from my nonprofit clients and online course students – you all killed it this year! I hope that you absolutely slayed your goals and that you are going into year-end fundraising with a renewed inspiration and motivation. If you didn’t reach your goal, there is …
Listen to the full episode here or in your favorite podcast app! One year and over 40K downloads! 🥳 To celebrate the one-year birthday of Nonprofit Nation, I created a brand new free resource for you: The Nonprofit Social Media Content Planner. Get your copy here. Making “the ask” is a pivotal moment in the donor journey, as it is a …
Nonprofits are doing a terrible job at keeping donors in the fold. According to the 2016 Fundraising Effectiveness Survey Report, Every $100 gained in 2015 was offset by $91 in losses through gift attrition. Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. The most recent statistics, released in November 2017, are no less shocking: …
We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.” That is how so so many nonprofits end up thanking event sponsors they worked so hard to acquire! Eye-catching? Nope. Interesting? Nah. …
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms …
Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors. The slides and audio are up on their website if you want to experience the entire webinar (I promise it’s worth it!) Click here. I have embedded the slides from SlideShare below. Let me know what you think! …
I know a lot of nonprofit professionals and marketing professionals. They have two things in common. Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I mean, who doesn’t?) I think they are missing the point. To illustrate: Here are 3 common questions I receive every day in …