3 simple social media tips that will make your fans and followers love you

3 simple social media tips to make your fans and followers love you

Julia Claire Campbell Content Creation, Nonprofits, Social Media 8 Comments

Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings.   You frequently post inspirational quotes, cute …

7 reasons your nonprofit Facebook page has no fans

7 reasons your nonprofit Facebook page has no fans

Julia Claire Campbell Facebook, Nonprofits, Social Media 8 Comments

“We have a mailing list of about 2,500 people and we are well-known in the community. But no one likes our Facebook Page!”  “We do such great work! Why don’t we have more followers?”  “We’ve been on Facebook for a year but our audience has hardly grown. How can we grow our online community?” Do any of these problems sound familiar …

Giving Tuesday

Nonprofits, social media and fundraising: #GivingTuesday is a few of my favorite things

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by the nonprofit and philanthropic world as an alternative to the …

Condescending Corporate Brand Facebook Page

The best company page on Facebook

Julia Claire Campbell #FAIL, Best of the Interwebs, Facebook, Marketing, Social Media 1 Comment

By far, the best company page on Facebook is the Condescending Corporate Brand Page. Yes, it is what it sounds like. Their About page says: We’re a big corporate brand using Facebook. So look out for us asking you to like and share our stuff in a faintly embarrassing and awkward way. As a social media marketing professional, it causes …

edgerank facebook social media equation

How to succeed on Facebook – a simple equation

Julia Claire Campbell Facebook, Social Media, Strategy Leave a Comment

Have you ever wanted to know how to get your posts seen by more of your Facebook fans or Facebook friends? What makes it into the News Feed of each individual Facebook user is determined by an algorithm called EdgeRank. You may think this kind of thing is just for the tech-savvy or the social media “experts”. You’re wrong. By …