As you probably know Giving Tuesday is right around the corner. This year it’s on November 27th. I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end. But what happens after the donation comes in? What’s the plan …
What is Facebook Doing for #GivingTuesday 2018?
#GivingTuesday 2018 is coming up fast! Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised! That’s almost half a million people giving money, to more than 46,000 organizations. The best part? 75% were first-time donors on Facebook, and 20% have donated again via Facebook. This isn’t a moment, it’s a movement! …
5 Ways to Improve Your Nonprofit Fundraising On Facebook
Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas. They aimed to raise $1,500. As of June 24, more than 400,000 donors have …
Facebook Is Changing the Nonprofit Crowdfunding Game Again: What Nonprofits Need To Know
The efficacy of Facebook fundraising tools for nonprofit crowdfunding remains a controversial topic in nonprofit circles. Can the world’s biggest social network really be leveraged to raise significant amounts of money for causes, especially smaller organizations? All evidence points to a resounding yes. (Yes, with some caveats. Read on.) Facebook has created a suite of useful tools for nonprofits to …