Facebook in 2020 - What Nonprofits Need to Know

Facebook in 2020 – What Nonprofits Need to Know

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media Leave a Comment

The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. Ephemeral, bite-size content is thriving on TikTok and Snapchat; longer form videos still rule on YouTube and IGTV; and across the board, great visual storytelling is the most engaging type of content, no matter the platform.  What are the changes, …

What Facebook’s Shift to Privacy Means for Nonprofit Marketers

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 2 Comments

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post, the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.” This pivot was a long time coming. Months and years of terrible headlines, data …

Is Facebook Getting Rid of the News Feed? What Nonprofit Marketers Need to Know

Julia Claire Campbell Uncategorized 2 Comments

The winds of change are blowing hard at Facebook, and the potential implications for nonprofit digital marketers are huge. To put it lightly… Facebook has been battling some significant negative press coverage lately.  Not only in terms of gigantic and widespread breaches of data privacy, but also devastating breaches of trust. When Chris Cox announced his resignation from Facebook after …