5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

Julia Claire Campbell Marketing, Nonprofits, Social Media 1 Comment

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. However, many nonprofit social media campaigns fall flat, launch to crickets, and don’t get results for their organizations.  Some nonprofit social media managers blame the tools and the algorithms (that’s not YOU 😜), while instead …

#WakeUpCall Selfie

What Will Be The Next Ice Bucket Challenge?

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 2 Comments

It seems like every charity is taking to social media to become the next Ice Bucket Challenge. But when does it become too much? Writing for The Guardian, Hadley Freeman explains that while she gritted her teeth through the #NoMakeUpSelfie craze and of course, the #IceBucketChallenge, the latest trend in celebrity “slacktivism” is just too much for her. It’s organized by …

Social Media Slacktivism?

Social Media Slacktivism or Something Bigger?

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media 1 Comment

Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …

Ice Bucket Challenge

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media 27 Comments

I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. From Boston Mayor Marty Walsh to  Scott Brown to Wally the Green Monster (Red Sox mascot), …