Using Social Media for Social Good (Infographic)

Using Social Media for Social Good {Infographic}

Julia Claire Campbell Infographics, Nonprofits, Social Media 5 Comments

Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? Show them this great infographic by Bluehost. Did you know that Americans are actually very generous? 83% of us want brands to support causes. 41% have bought a product because it was associated with a  cause!  That’s awesome! The …

The Rise of the Nonprofit Sector

The Rise of the Nonprofit Sector {Infographic}

Julia Claire Campbell Infographics, Nonprofits 5 Comments

This week’s infographic on the nonprofit sector is brought to us by Jaclyn Lambert and the USF’s Online Master of Public Administration and Master of Nonprofit Administration programs. It details data on the rise of the nonprofit sector in the last few years. Highlights: The nonprofit sector has contributed about $804.8 billion annually to the economy; Nonprofits employ one third of America’s …

Online Giving for Nonprofits

Increase In Online Giving Presents Nonprofits With Great Opportunity

Julia Claire Campbell Infographics, Nonprofits, Online Fundraising 17 Comments

Get excited – online giving is definitely on the rise! But, it’s important to manage your expectations. Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In other words, don’t throw out that direct mail appeal just yet!) Search Mojo has created the below infographic, drawing on research from the 2013 eNonprofit …

What Are The Best and Worst Times to Post on Social Media Networks?

What are the best and worst times to post on social media networks?

Julia Claire Campbell Social Media, Strategy 40 Comments

Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe) is the key to social media success. But what times are best to post to your audience? (Disclaimer: There is no one size fits all in social media, just helpful guidelines …

Using Social Media for Social Good (Infographic)

Multichannel Strategies for Nonprofits [Webinar]

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 11 Comments

Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …

How to Get More Engagement On Your Facebook Page

How to Get More Engagement On Your Facebook Page

Julia Claire Campbell Facebook, Marketing, Social Media 3 Comments

Many brands and organizations have a big problem on Facebook – getting engagement on their posts.  Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number of posts on the Page. Engagement measures real time reactions …

Has Social Media Turned You into a Zombie [INFOGRAPHIC -103014

Are you a Social Media Zombie?

Julia Claire Campbell Best of the Interwebs, Infographics, Social Media 1 Comment

The Zombie Apocalypse is upon us! (And seriously… where is Carl???) OK, I’m not talking about THAT Zombie Apocalypse. I’m talking about the clever infographic developed by Confused.com that depicts several types of very familiar Social Media Zombies… all of which roam freely among us! I have certainly been bitten by several of these – most notably the Check-In Zombie and the Inner-Dialogue …

What works in social media for B2B vs. B2C?

Julia Claire Campbell Infographics, LinkedIn, Marketing, Twitter Leave a Comment

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …