Join my new, on demand Free Masterclass: 3 Must-Have Elements of Social Media Content that Converts How to start building a thriving social media community for your nonprofit or library right now! Guest blog by Ryan Ozimek, CEO and co-founder of PICnet In both the nonprofit and business sectors, the terms “branding” and “marketing” are often used interchangeably. They’ve also …
How to Get More Engagement On Your Facebook Page
Many brands and organizations have a big problem on Facebook – getting engagement on their posts. Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number of posts on the Page. Engagement measures real time reactions …
Think more about the Why and Less about the How in Social Media
Here are the two most frequently asked questions in my experience in the field of social media marketing: 1. What social media tools should I use? 2. How much time should I spend on social media? The answer is – I can’t give you these answers. I need you to answer some questions for me first. (Note: If anyone gives …
Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good
Here are the slides from Tuesday’s webinar: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good from NonprofitWebinars.com Description: In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get …
Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court
Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …
3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest
I’m sure that by now someone has brought up this question – either at a Board meeting, marketing meeting or just in passing: Should our nonprofit be interested in Pinterest? The short answer is – YES! Note: Before jumping on any social network, your nonprofit should think about overall fundraising and marketing strategy and staff capacity first, and the tools …
Social Media – What’s Hot…What’s Not
I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment! Thanks for stopping by. If you can’t see the slideshow above, please click on this link: Social Media – What’s Hot…What’s Not – J Campbell Social Marketing from …
3 simple social media tips to make your fans and followers love you
Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings. You frequently post inspirational quotes, cute …
Incorporate Social Media into Your Marketing Plan
I wrote an Expert Column for Massnonprofit.org and it’s featured in their newsletter today and on their website! Read it here (and let them know if you like it so I can write for them again)!
- Page 1 of 2
- 1
- 2