Below you'll find a list of all posts that have been tagged as “media marketing”
Many brands and organizations have a big problem on Facebook – getting engagement on their posts. Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number of posts on the Page. Engagement measures real time reactions …
Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions Sponsored by SAYmedia at the Salem YMCA Presented by Julia C. Campbell Are you thinking about …
Here are the slides from Tuesday’s webinar: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good from NonprofitWebinars.com Description: In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get …
Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …
I’m sure that by now someone has brought up this question – either at a Board meeting, marketing meeting or just in passing: Should our nonprofit be interested in Pinterest? The short answer is – YES! Note: Before jumping on any social network, your nonprofit should think about overall fundraising and marketing strategy and staff capacity first, and the tools …
Daily Dose – Social Media Tip of the Day for January 21, 2012 Using Facebook as your professional Page (vs. your personal Profile) has many benefits. You can interact with other Pages as your professional brand, to gain more exposure and to get more credibility. Like, Post and Comment on other professional pages frequently as your Page. Also, it is easy …
In 2012, marketing efforts will continue to focus on social media to build organizations and businesses, to raise awareness for causes and products, and of course, to better connect with clients, customers and supporters. This is great! However, from what I’ve been reading, the purpose of most social media marketing campaigns seems to be getting the most Likes on Facebook, the …