How to Get More Email Engagement (Based On Data) with Abby Jarvis

How to Get More Email Engagement (Based On Data) with Abby Jarvis

Julia Claire Campbell Email, Fundraising, Marketing, Nonprofits, Podcast

Having an effective email program is an important part of building an engaged community.  48% of donors prefer to receive updates and appeals via email. But accurate data about nonprofit email performance has historically been hard to come by—especially for small to midsize nonprofits—and that makes it hard to gauge your own campaigns’ performance. That all changes with a new …