Millennials – that elusive group of donors over which every nonprofit salivates – have identified that they prefer giving more frequent, smaller gifts. They want to see the direct impact that their money is having on the social causes they care about. And they want to share the good work with their social networks and get even more people on …
Get your nonprofit mobile ready for year-end fundraising
Getting “mobile-ready” is no longer an option for nonprofits, or any entity with online properties such as a website, email newsletter or social media channels. We all know that everyone is addicted to their smartphone. 92% of teens access the Internet via their smartphones daily, and almost two-thirds of Americans own a smartphone. It’s the predominant method for going online, and …
How to Implement a Mobile Strategy for Your Nonprofit
In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising …
Nonprofit Technology: Changing The World
Technology has changed the nonprofit world permanently. The rise of social networks and mobile devices has completely revolutionized the way that people communiciate, network and discover information. Is your organization taking advantage of all that nonprofit technology has to offer? Check out these stats, from an infographic created by CompterScienceZone.org: 47% of Americans learn about social causes via social media …
It’s All About The Images, Baby – Pinterest and Instagram for Nonprofits
I decided today that I want to focus more of my time helping nonprofits understand, embrace and harness the power of images. The idea of visual storytelling is certainly nothing new or ground-breaking. Leaders in the nonprofit and social media field have been writing about it for years. It seems to me an indisputable fact – the nonprofit organizations that …