How to Build an Online Community 4 Ways to Get Started

How to Build an Online Community: 4 Ways to Get Started

Julia Claire Campbell Marketing, Nonprofits, Social Media Leave a Comment

Today’s article on how to build an online community is such an important topic for nonprofits as they navigate the challenges of fundraising both during and after the pandemic. Joshua Meyer from OneCause has been working with nonprofits to engage donors and build a virtual community of supporters through peer-to-peer fundraising and virtual events.  The challenges of the past year …

5 Steps to Build Your Killer Nonprofit Instagram Strategy

5 Steps to a Killer Nonprofit Instagram Strategy

Julia Claire Campbell Instagram, Marketing, Nonprofits, Visual Marketing 2 Comments

Why should you consider building your nonprofit Instagram strategy? Instagram is growing rapidly, with one-third of online adults reporting that they use Instagram! They have nearly 1 billion monthly active users. Instagram images get an average of 23% more engagement than their Facebook counterparts. Brands see engagement rates 10x higher on Instagram than they do on Facebook. With hundreds of …

5 Ways Your Nonprofit Can Raise Money Like charity:water

5 Ways Your Nonprofit Can Raise Money Like charity:water

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Online Fundraising 8 Comments

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story, you may shake your head and say: “Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.” But you are wrong! Take the advice of the …

Are You Totally Missing the Point of Social Media?

Are You Totally Missing the Point of Social Media?

Julia Claire Campbell Social Media, Strategy 42 Comments

I know a lot of nonprofit professionals and marketing professionals. They have two things in common. Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I mean, who doesn’t?) I think they are missing the point. To illustrate: Here are 3 common questions I receive every day in …

10 Ways to Build Loyalty Among Your Online Community Members

10 Ways to Build Loyalty Among Your Online Community Members

Julia Claire Campbell Nonprofits, Social Media, Strategy 42 Comments

It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. I always say that quality beats quantity any day …

10 reasons your nonprofit needs to explore Google+

10 Reasons Your Nonprofit Needs to Be On Google+

Julia Claire Campbell Google+, Nonprofits, Social Media 46 Comments

Google+ is by far the most underestimated social network out there. Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. However, with the recent changes in the Facebook algorithm drastically affecting Facebook Pages, many nonprofits are looking to diversify their social online …

Using Social Media for Social Good (Infographic)

Multichannel Strategies for Nonprofits [Webinar]

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 11 Comments

Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …

6 Characteristics of Awesome Nonprofit Pins

Julia Claire Campbell Nonprofits, Pinterest, Social Media 31 Comments

If your nonprofit doesn’t know about Pinterest, it’s about time it caught up. In terms of adult U.S. Internet users, Pinterest has almost caught up with Twitter! Nonprofits are actively using Pinterest to connect with new donors, raise money and accomplish their missions. There are several characteristics that separate awesome nonprofit pins from the mediocre. Awesome nonprofit pins: Are visually …