Guest Blog by Anne Stefanyk Your nonprofit’s donation page is the end product of a lot of hard work from your fundraising and marketing teams. They deliberated every aspect of the page’s design, fine-tuning the wording and imagery until it looked just right. But building (or revamping) your online giving form is only half the battle—now, it’s time to create …
Meaningful Metrics for Donor Communications [Infographic]
Meaningful, effective communication with donors can make or break any nonprofit fundraising program. But how do you know that your website information, email newsletters, and social media posts are resonating? You need to examine certain metrics and analyze against sector benchmarks to find out how you are doing – and where there is still room for improvement. On your website, determine how …