The more traffic you can drive to your online giving page, the more effectively it supports your fundraising efforts. Therefore, it’s your goal to promote your donation page using every resource in your nonprofit’s marketing toolbox to reach the widest possible audience. To help you acquire more donors, we’ll share top strategies that not only raise awareness about your online …
Meaningful Metrics for Donor Communications [Infographic]
Meaningful, effective communication with donors can make or break any nonprofit fundraising program. But how do you know that your website information, email newsletters, and social media posts are resonating? You need to examine certain metrics and analyze against sector benchmarks to find out how you are doing – and where there is still room for improvement. On your website, determine how …