I recently gave an hour-long presentation to business owners and coaches regarding social media marketing, creating content, SEO, and the like. The questions I received at the end were very specific – how do I market myself if I’m a CPA, how much time should I spend on social media if I am a landscaper, etc. One question, however, stuck with me, …
Social Media Slacktivism or Something Bigger?
Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …
The “Certain Shortcut” in Social Media
If you know me then you know I am a huge fan of the marketing wisdom of Seth Godin. He wrote a blog post on Monday that really resonated with me: The certain shortcut The shortcut that’s sure to work, every time: Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won’t …
“Today, we’re never finished, and that’s okay.”
I opened my email this morning to a very prescient blog post from Seth Godin. Somehow, he always seems to know what’s on my mind. I’m not sure how he gets into my brain like that, but he always does! The post is here. While his posts are often focused on marketing and growing a business, this one spoke directly …