Let’s face it. Businesses and organizations get on social media with one primary goal in mind – SELL. You want to create quality leads, get higher conversions, increase sales. If you work for a nonprofit organization, this goal becomes a version of sell – reach potential donors and get them to donate (time, money, resources). The point is – you …
How to convert Social Media Skeptics into Believers
In my business I meet a lot of people with a lot of interesting opinions about social media. These opinions range from “It’s fantastic! I use it every day!” to “I don’t get it but I’m willing to learn” to “I hate it and I think it’s the downfall of society.” People certainly have the right to their opinion. If …