Below you'll find a list of all posts that have been tagged as “social media”
What was once a bastion for teens and the tech-savvy to share photos of their feet at the beach, food porn and tall buildings shot from interesting angles, Instagram has now attracted a new set of users – politicians. According to The Hill’s Twitter Room, Congressmen and women are now jumping on the Instagram bandwagon. Since being acquired by Facebook …
I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced by the nonprofit and philanthropic world as an alternative to the …
Email marketing is a necessary tool in any effective marketing toolkit. When used correctly, business and nonprofit professionals can use their email lists to grow their social media communities. Here is a good example of a simple way to do it. Crown Trophy, a small business in Peabody, Massachusetts, created a Facebook page, and wanted to let their customers know …
The Zombie Apocalypse is upon us! (And seriously… where is Carl???) OK, I’m not talking about THAT Zombie Apocalypse. I’m talking about the clever infographic developed by Confused.com that depicts several types of very familiar Social Media Zombies… all of which roam freely among us! I have certainly been bitten by several of these – most notably the Check-In Zombie and the Inner-Dialogue …
It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …
Today I am giving a talk on how to raise more money using social media tools. (Spoiler – It takes some time and commitment, but it is doable!) If you are free, and near Lexington, MA, come check it out! More details at The Nonprofit Net website. My slides are below. Enjoy! Raising More Money Using Social Media Tools from …
I am frequently asked how I keep track of all my social media profiles and manage to have time to do anything else. (Short answer: I barely have time to do anything else.) Nonprofit staff and business owners often cite the sheer number of social networking sites and the seemingly-overwhelming amount of time required to keep up. But they don’t …
NOTE: These tips can also be used for business owners, entrepreneurs, job hunters and anyone looking to network for any reason. Be creative and adapt them for your own use. Make sure to let me know how it goes! Nonprofits always seem to be invited to “tabling” events. You know the kind – a community health fair/school fair/resource event where …
Facebook has certainly been busy these last few weeks! Along with the much-maligned IPO (did you buy it?) and Zuckerberg’s marriage, the indomitable social media company quietly rolled out several important changes to Facebook Pages. If you blinked, you may have missed them. But hey, that’s what I’m here for! Let’s get started. 6 Important Facebook Page Changes You May …