Social Media for Social Good Academy is open! Will you be one of my students? Click here to find out more. guest blog by Tim Sarrantonio, Neon One Tim Sarrantonio is a team member at Neon One and has more than 10 years of experience working for and volunteering with nonprofits. Tim has raised over $3 million for various causes, …
3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)
Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar? You are discouraged by your lack of “results” and “ROI” – and your supervisor is also. You post promotions on social media, fairly consistently, but no one engages. You feel like social media is a total waste of time – you’ve got emails to …
Why Your Nonprofit Should Start A Social Media Ambassador Program
People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust: Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from …
How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)
It’s hard to believe, but #GivingTuesday, the international day of giving back, is just 22 days away! If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Sending out solicitations and appeals from your own organization won’t work. Carrying out an online fundraising campaign …