Social Media & Your Small Business

Social Media & Your Small Business [PRESENTATION]

Julia Claire Campbell Marketing, Social Media, Speaking Leave a Comment

On Tuesday I provided a presentation to the Revere Chamber of Commerce – here are the slides. In this slideshow, you will learn: **The impact of social media on business – yes, it can be used for marketing! **Creative ideas for using social media to promote your business Social Media & Your Small Business from Julia Campbell

How to Get More Engagement On Your Facebook Page

How to Get More Engagement On Your Facebook Page

Julia Claire Campbell Facebook, Marketing, Social Media 3 Comments

Many brands and organizations have a big problem on Facebook – getting engagement on their posts.  Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number of posts on the Page. Engagement measures real time reactions …

Think more about the Why and Less about the How in Social Media

Think more about the Why and Less about the How in Social Media

Julia Claire Campbell Social Media, Strategy 8 Comments

Here are the two most frequently asked questions in my experience in the field of social media marketing: 1.  What social media tools should I use? 2.  How much time should I spend on social media? The answer is – I can’t give you these answers. I need you to answer some questions for me first. (Note: If anyone gives …

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 2 Comments

Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …

Social Media What's Hot What's Not

Social Media – What’s Hot…What’s Not

Julia Claire Campbell Marketing, Social Media 9 Comments

I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment! Thanks for stopping by. If you can’t see the slideshow above, please click on this link: Social Media – What’s Hot…What’s Not – J Campbell Social Marketing from …

Welcome SCORE members and counselors!

Julia Claire Campbell Content Creation, Entrepreneurship, Marketing, Social Media, Strategy Leave a Comment

This morning I’m giving an exciting presentation to the local chapter of SCORE Northeastern Massachusetts! The topic is how and why a small business should develop a social media plan. SCORE helps aspiring entrepreneurs and existing business owners translate their dreams and ideas into reality through planning sessions, mentoring and counseling. They do great work, and I am happy to support …

Daily Dose Social Media Tip of the Day – Interact as your brand

Julia Claire Campbell Uncategorized Leave a Comment

Daily Dose – Social Media Tip of the Day for January 21, 2012 Using Facebook as your professional Page (vs. your personal Profile) has many benefits. You can interact with other Pages as your professional brand, to gain more exposure and to get more credibility. Like, Post and Comment on other professional pages frequently as your Page. Also, it is easy …

How businesses can use social media – PowerPoint presentation

Julia Claire Campbell Uncategorized 1 Comment

Attached to this post is a copy of my PowerPoint presentation to the North Shore Business Forum – I will be presenting there tomorrow at 7:30 AM.  The NSBF meets each Friday morning from 7:30 to 8:30 a.m. (registration starts at 7:15) at the Danversport Yacht Club, Route 62 East, Danvers, Massachusetts. Each meeting only costs a $10.00 admission fee which includes a …