GivingTuesday is arguably the biggest international social media fundraising event for nonprofits and charities. Occurring after the Thanksgiving, Black Friday, and Cyber Monday shopping blitzes each year, GivingTuesday was created as a day to give back. GivingTuesday 2019 stats GivingTuesday gifts: +4 million Total amount donated: $511 million Whole Whale prediction: $502 million Compared to 2018: +$131 million ~ 28% In …
5 Ways to Improve Your Nonprofit Fundraising On Facebook
Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas. They aimed to raise $1,500. As of June 24, more than 400,000 donors have …
3 Facebook Features Designed to Help You Fundraise
Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. I will highlight three of these features in this post, and in my next post I will detail step-by-step the ways in which you can get your community excited about raising money for …
4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates
Guest post by Wauker Matthews Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits. In this article, we will outline 4 simple tips to help you boost your online donor engagement rates: Make the donation process …
4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign
Guest blog by Candace Cody You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. This gets even more intimidating during the year-end fundraising season, when everything feels more rushed and more critical. There’s a lot to learn about …
Is there too much fundraising on Facebook?
Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. As a digital marketing enthusiast, I always jump at the chance to take these surveys, mostly because the questions can give great insight into what Facebook is trying to improve. Or …
Nonprofit giving is about more than just money
As a busy nonprofit professional, I am sure you often get hung up on the million-dollar question – How can we quickly raise more money for our organization? Nonprofits are obsessed with online giving campaigns and social media fundraising, but how can we quantify all the other ways people support our cause? This infographic from everydayhero describes this type of …
What Will Be The Next Ice Bucket Challenge?
It seems like every charity is taking to social media to become the next Ice Bucket Challenge. But when does it become too much? Writing for The Guardian, Hadley Freeman explains that while she gritted her teeth through the #NoMakeUpSelfie craze and of course, the #IceBucketChallenge, the latest trend in celebrity “slacktivism” is just too much for her. It’s organized by …
Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon
Sadly I wasn’t able to attend the Blackbaud Conference for Nonprofits (#bbcon) in person this year, but just by following the Twitter hashtag, I have learned a lot! I am especially fond of one small, yet very powerful idea that you can use to raise even more money at your next event – and get your nonprofit social media exposure …