This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. I know, I know (trust me) – your nonprofit has 10+ different audiences that you need to communicate with on a regular basis. This is normal. But, in order to get real traction on social media, identifying a focal point—a target …
How to Address Negative Online Comments About Your Nonprofit
Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. This topic comes up in the Nonprofit Social Media Storytelling group, and it’s certainly a question that I receive frequently: How do we deal with negative online comments made on social media about our …