Below you'll find a list of all posts that have been tagged as “social media marketing”
The most effective and efficient nonprofit social media managers know that hand-crafting every piece of social media content from scratch is not practical, nor is it realistic. We need to become content curators and have our eyes and ears open for outside content that could be relevant and interesting to our audience. Content curation is the act of collecting, filtering, …
You may have heard the news! In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. It is not mandatory for nonprofits to raise money on this day or to even participate at all. It may not be for everyone. The purpose …
2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network. While some teens in the UK and US are calling Facebook “dead and buried”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. (This …
If your nonprofit doesn’t know about Pinterest, it’s about time it caught up. In terms of adult U.S. Internet users, Pinterest has almost caught up with Twitter! Nonprofits are actively using Pinterest to connect with new donors, raise money and accomplish their missions. There are several characteristics that separate awesome nonprofit pins from the mediocre. Awesome nonprofit pins: Are visually …
Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ROI (return on investment) for nonprofit fundraising and marketing efforts. When combined with social media, the ROI of email marketing skyrockets. Any time your organization communicates with stakeholders and the community …
Many brands and organizations have a big problem on Facebook – getting engagement on their posts. Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines what your fans see in their News Feeds. When I say “engagement”, I don’t mean numbers of fans, reach or number of posts on the Page. Engagement measures real time reactions …
Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social Good: How Nonprofits Can Use Social Media Marketing Tools to Accomplish Their Missions Sponsored by SAYmedia at the Salem YMCA Presented by Julia C. Campbell Are you thinking about …
Here are the two most frequently asked questions in my experience in the field of social media marketing: 1. What social media tools should I use? 2. How much time should I spend on social media? The answer is – I can’t give you these answers. I need you to answer some questions for me first. (Note: If anyone gives …
Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …