Below you'll find a list of all posts that have been tagged as “social media strategy”
Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy The Giving Common, an initiative of the Boston Foundation, was pleased to offer this webinar on Thursday, October 20, 2016 to its nonprofit partners engaged with GivingCommon.org. In this webinar, Julia Campbell, world-renowned digital marketing strategist and author of Storytelling in the Digital Age: A Guide for Nonprofits, …
I am pleased to have been featured on my friend Jeannine O’Neil’s super social media podcast, Social Eyes! In this episode, we discuss: Social media is about being your authentic self and building your community. **The goal for getting on social media (from a marketing standpoint) is to create a dynamic, engaged community of people. **Telling a story is absolutely key …
Guest blog by Adam Weinger Has your organization hashtagged something recently? Have you looked at how many Facebook posts you’re creating each week? Do you know how many Twitter followers you have? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. That can be an intimidating sentence to …
Do you find social media to be a big, fat time waster for your nonprofit? It may be tempting to read articles with provocative titles like Matt Collins’ recent post for The Guardian, “It’s time for charities to stop wasting money on social media”, while nodding vehemently and pumping your fists up and down. You may be thinking: “FINALLY! Finally, …
According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. Facebook users also use the service to research, find, and share information that is entertaining, relevant, useful, and valuable. What a person shares is a reflection …
I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conference! Grab your coffee and don’t be late, because yours truly is presenting at 10 AM! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy. Description: Creating a strategy for using social media is no longer …
Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? I wish it were that simple. There is no silver bullet, no magic key that will unlock thousands of new, passionate followers or online donors. Not to mention that “social media success” looks different for every organization. The …
Raising money online seems to confound many nonprofits, especially smaller ones. The three main challenges that nonprofits face with raising money online are 1) how to find new donors willing to give online, 2) convincing “traditional” donors to give online and 3) using social media to raise money. As with any kind of fundraising campaign or appeal, you are putting …
One of my favorite nonprofit technology evangelists is Amy Sample Ward, the innovative and creative CEO of the Nonprofit Technology Network (NTEN). Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. The most important point Amy makes is regarding the tendency of nonprofits to jump on the latest new social …